Revenue Optimisation for Hospitality
I specialise in revenue optimisation for hospitality businesses. Through strategically aligning sales, marketing, operations and guest experience I leverage data-driven insights, technology solutions, strategic partnerships and internal processes to drive sustainable growth.
Broadly covered across four key areas.
1. Research & Insight
2. Data & CRM
3. Loyalty & Retention
4. Revenue Optimisation
"If you employ James you will have a star on your hands and I will be very jealous! I would rather have one of James than 4 other people. He will deliver way beyond your expectations."
Ann Elliott, Serial Sector NED & Advisor
Example Results
£4,500
Net sales per site, per week driven by automated email marketing.
500,000
Grown and managed CRM databases of half a million opted-in contacts.
£1m Sales
Tracked to campaign email marketing across four sites in one year.
60%
LFL increase in secondary revenue streams including gifting and delivery.
50%
Driven email open rates from 25% to 50% in a 2 year period plus industry beating CTR.
Core Expertise
My areas of focus
01
Research & Insight
Helping you to better understand your business, competitors and customers through data analysis, research and insight. From demand forecasting to sales & cover analysis and primary market research to survey analysis. I uncover valuable and actionable insight to drive business strategy and identify opportunities for growth.
03
Loyalty & Retention
Much more than just pounds and points I focus on how businesses can drive visit frequency, guest experience, positive sentiment and ultimately harness the power of loyalty, without the need for a 'formal' loyalty programme or scheme. Working closely with your marketing, ops, finance and hr teams to drive the loyalty and retention of your guests.
02
Data Strategy & CRM
Working with you to create a 'guest data strategy' that details how and where to collect data long your entire guest journey. Integrating your platforms into a CRM to increase data collection and segmentation, and turning it into an automated, personalised marketing machine to deliver revenue consistently.
04
Revenue Optimisation
Through strategic partnerships, tech integrations and team mentoring, I help business’s structure and optimise their marketing function to deliver sustainable commercial return. I will help create a high performing team, with a clear strategy and commercial accountability through scalable and predictable revenue growth.
Past work & clients...
Ways of Working
"James has one of the best hospitality brains I have ever met. He has been invaluable to our business and helped us undergo a rapid period of growth. He possesses a great ability to think of the strategic direction when making day to day decisions which means his solutions are robust and don't catch us out down the track."
Jamie Williams, CEO, Star Hospitality Group
Pricing
Pricing Plans
I can create a pricing plan to fit any project based around two different models.
Project Roles
Based on a fixed day rate as a consultant for a specific project with an agreed outcome or end date. Ideal for conducting a data audit, launching a new venue, setting up your CRM or a competitor analysis.
Fractional Roles
A day rate on a per week basis where I become your part-time (fractional) Marketing Director and assume a hands-on leadership role within the business and lead the development and execution of the strategy.
My Blog & Articles
